1 ANAH seeks to achieve the very highest quality standards,and to push the boundaries of design within this genre of work, not being limited by the techniques of HandCrafting. ANAH believes that the precious legacy of handcrafting must be sustained over generations by building into the lives of its crafting teams.
2 This bi-focal approach is intrinsic to the brand and informs the efforts and strategy to ensure that ANAH is recognized for its excellent commitment to design as it is for its luxury products…..simultaneously building the lives of people under its umbrella.
3 Putting as centre-focus an ethical business practice that honours God, ANAH believes in inspiring its employees to conduct their work ethically with a great sense of social responsibility, and eventually to invest back into the communities that they come from.
4 ANAH‘s products are made in supervised Craft Workshops which comply with local labour and environmental laws, and by workers who work fair hours in a safe, clean and hygienic work environment. Each co-worker is paid more , but not less than the local Government rates fixed for labour. Additionally, each ANAH Craft Workshop becomes a hub for ongoing education classroom modules such as ‘Health’ ‘Managing Finances’, etc.
5 Every ANAH product that you buy, every custom-designed ANAH project that you commission, contributes back to the impoverished lives of those engaged with us, by a larger societal engagement with the villages/ urban areas that our workers are drawn from.